At its core, Prophet Exchange is a two-way market that facilitates peer-to-peer betting. That is where Prophet Exchange comes into play. Stretch it out to -115 (53.5%) or -120 (54.55%), which is common in the marketplace, and it starts to get increasingly more difficult to see your account balance increase, even if you're picking winners at a better than 50% clip. The thing about that is, you're betting on a spread or a total that should have an implied probability of 50%, meaning it should be, theoretically, +100 and not -110. Let's say I open my favorite sportsbook app, and I'm offered odds of -110 to bet on a side. Why wouldn't they? They know the average person is a net negative bettor, and the built-in juice (or vig) helps soften the blow for sportsbook when someone is profitable long-term.
Sportsbooks are fighting each other to acquire customers, offering insane promotions to get you to deposit on their platform. Currently, sports betting is legal in 30 states, and it's only a matter of time before the other 20 states get on board. It's an exciting time for the sports betting community.
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